Source: Economic Times
Mobile search engines are a pain - YEAH! :((
They pose more questions than they can answer. That explains why the Bangalore based Ziva Technologies is changing accepted realities to become the Google of the mobile search world. With multiple patent-pending innovations, Ziva is focused on making mobile search more comfortable and gradually become the chosen way to get information, replacing PC-based search. "We have developed on the Web 3.0 platform, which is an interactive search engine. Google is still on Web 2.0, which throws all kinds of answers at you. But with our technology, the software interacts with you to understand what you really want and then provides the answer," says Ajay Sethi, founder-MD of the company.
It works like this. For example, if you enter an ambiguous search phrase, like 'movies in Bangalore', the engine asks which localities would you prefer, and then provides the answers according to the preferences you enter. The Q&A engine is part of Ziva's Manas platform. This platform is compatible with any language, any vertical or segment, and any number of heterogeneous information sets. In other words, the search and access paradigm remains the same across multiple verticals.
Also, if the engine does not have the answer, the question can be asked to a wider community, which might know the answer. And this is the second innovation wherein a dynamic social network can be set up through the mobile. "It really increases the odds of you getting the answer to your question. If you want to know which is the best theatre group in Bangalore, you might not get it from the search engine but would get some answers from the community of users. The customer does not pay anything other than the operator's SMS charges when using this community, aptly called Peepal.
When he uses the Zook portal, he pays nothing at all. The Zook portal can be accessed over WAP at Zook.in. This is also a patent-pending technology and the interface, which looks quite like the Google page on your PC system, uses both the Peepal network and the Manas platform. "
Clients like Nokia and Just-Dial have already signed up and are using the service. "Ziva is poised to be at the forefront of low-cost mobile innovations that can have a global market. It is easier to innovate in this sphere because of the low costs involved in setting up an IT-based industry than a brick and mortar factory or say a retail outlet[:D hehe]," says Prof. Srinath Srinivasa, of IIT-Bangalore. "We need to have a strong technical team as well in each of these emerging companies."
In February this year, Ziva was among the nominees for the Mobile-Monday Peer Awards in Barcelona. The event recognises the most innovative and fastest-emerging startups. "Although we did not win, it was good to see us being nominated," says Sethi. Another Bangalore-based firm, Mobisy, was among the finalists, and that showed the heady development of mobile technology in the city.
Source: Economic Times
Mobile search engines are a pain - YEAH! :((
They pose more questions than they can answer. That explains why the Bangalore based Ziva Technologies is changing accepted realities to become the Google of the mobile search world. With multiple patent-pending innovations, Ziva is focused on making mobile search more comfortable and gradually become the chosen way to get information, replacing PC-based search. "We have developed on the Web 3.0 platform, which is an interactive search engine. Google is still on Web 2.0, which throws all kinds of answers at you. But with our technology, the software interacts with you to understand what you really want and then provides the answer," says Ajay Sethi, founder-MD of the company.
It works like this. For example, if you enter an ambiguous search phrase, like 'movies in Bangalore', the engine asks which localities would you prefer, and then provides the answers according to the preferences you enter. The Q&A engine is part of Ziva's Manas platform. This platform is compatible with any language, any vertical or segment, and any number of heterogeneous information sets. In other words, the search and access paradigm remains the same across multiple verticals.
Also, if the engine does not have the answer, the question can be asked to a wider community, which might know the answer. And this is the second innovation wherein a dynamic social network can be set up through the mobile. "It really increases the odds of you getting the answer to your question. If you want to know which is the best theatre group in Bangalore, you might not get it from the search engine but would get some answers from the community of users. The customer does not pay anything other than the operator's SMS charges when using this community, aptly called Peepal.
When he uses the Zook portal, he pays nothing at all. The Zook portal can be accessed over WAP at Zook.in. This is also a patent-pending technology and the interface, which looks quite like the Google page on your PC system, uses both the Peepal network and the Manas platform. "
Clients like Nokia and Just-Dial have already signed up and are using the service. "Ziva is poised to be at the forefront of low-cost mobile innovations that can have a global market. It is easier to innovate in this sphere because of the low costs involved in setting up an IT-based industry than a brick and mortar factory or say a retail outlet[:D hehe]," says Prof. Srinath Srinivasa, of IIT-Bangalore. "We need to have a strong technical team as well in each of these emerging companies."
In February this year, Ziva was among the nominees for the Mobile-Monday Peer Awards in Barcelona. The event recognises the most innovative and fastest-emerging startups. "Although we did not win, it was good to see us being nominated," says Sethi. Another Bangalore-based firm, Mobisy, was among the finalists, and that showed the heady development of mobile technology in the city.
Source: Economic Times